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14 Oct 2021

Earth Day Recap: Brands That Stepped Up To The Challenge

Cloverly’s partners make the world more sustainable every day. Earth Day (April 22) and the entire Earth Month of April provided an opportunity to escalate and celebrate that commitment in ways that resonated with consumers.

A photo of a woman.

For example, the sustainable apparel and accessories retailer United by Blueupped its already impressive sustainability game. It normally offers customers the option to pay a little extra to neutralize the environmental impact of shipping their orders. (We at Cloverly call that our Opt-In Mode.) From April 16 through April 23, United by Blue switched to Always Green Mode, picking up the tab for greening all customer shipments.

Customer Experience Manager Melissa Tilley and Ecommerce Manager Kristina Garcia said the company believes in being being the change you wish to see. “So we wanted to celebrate Earth Week in a way that catalyzed a positive impact directly from our everyday business operations,” Tilley said. “Always Green Mode was a great way to do our part for the environment while also thanking our customers for supporting our mission.”

Cleaning the Oceans

United by Blue is based in the port city of Philadelphia. For every product its customers purchase, the company removes a pound of trash from oceans or other waterways. It has commited to using sustainable materials and ethical manufacturing.

“Even still, we recognize that many of our business operations leave an impact in some way,” Tilley said, “and Cloverly has been instrumental in allowing us to offset a portion of that impact.”

Lydia Zaleski, Cloverly’s head of customer success, works closely with our partners to integrate Cloverly’s API in the way that works best for them. “From being quick and receptive while creating our ideal checkout flow to helping to connect us with specific marine-related offset projects that align with our brand mission, Cloverly has always been helpful and supportive,” Garcia said.

“For our Earth Day promotion, in particular, Cloverly helped us to plan, launch, test, and follow up in a way that ensured the campaign ran smoothly and successfully.”

Green Celebrations

Here some other ways Cloverly partners honored Earth Day/Week/Month:

Rooted, a popular New York-based online plant store, switched from Opt-In Mode to Always Green Mode for the entire month. So did sustainable-packaging purveyor EcoEnclose. Outdoor retailer Dakine went to Always Green Mode for Earth Day itself.

Davines, the hair and skin care products company that launched its partnership with Cloverly on Earth Day 2020, marked the occasion this year by switching to Always Green Mode not only for the day but also going forward.

Hive, the online marketplace for groceries and household supplies, was already in Always Green Mode. During the week leading up to Earth Day, it doubled the amount of carbon emissions it offset.

What’s good for the planet can also be good for business. “Earth Month was a huge success for us,” said Olivia Claparols, senior ecommerce manager at Rooted, “and we achieved a monthly record for highest sales ever in April, in addition to highest sales ever in a single day on Earth Day.

“Our customers love Cloverly and mention the opportunity to green their online purchases all the time!”

To all the partners and consumers who made Earth Day and the month of April such a win in every way: back at you with the love!

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Carbon Neutral Shipping with Cloverly

Cloverly provides an easy way for ecommerce consumers to purchase carbon offsets and achieve carbon-neutral shipping for their orders, at no cost to the store owner. For details, visit our How It Works page. Shopify store owners can get our Shopify shipping app by clicking here. For our BigCommerce app, click here.

Cloverly Team
Cloverly Team