Why Cloverly 10 Nov 2020

8 Ways Cloverly Can Make Your Business Carbon Neutral

See How We Fit Your Use Case

Since Earth Day 2019, Cloverly has been making carbon offsets available for everyday activities and giving both companies and consumers easy ways to offset their carbon impact.

With sustainability becoming ever more essential in business as concern about climate change intensifies, the need for what we do is greater than ever. In fact, Business Intelligence Group recently honored Cloverly as its Sustainability Service of the Year. And the digital media and events platform Atlanta Inno named us the Blazer (top winner) in the Social Impact/Environment category of its annual 50 on Fire awards. (The awards celebrate companies in the Atlanta tech and startup scene.)

See how Cloverly fits your carbon neutrality use case
Photo by fauxels on Pexels

Evidence continues to mount that consumer concern about the environment has actually increased during the pandemic. Consider these results from a Boston Consulting Group survey earlier this year of more than 3,000 people across Brazil, China, France, India, Indonesia, South Africa, the United Kingdom, and the United States:

  • 70% said they’re more aware now than before the pandemic that human activity threatens the climate and that environmental degradation can threaten humans.
  • 54% said environmental issues should get equal priority with economic recovery, and 16% said environmental issues should actually get higher priority—even if that slows economic recovery.
  • 87% said they buy environmentally sustainable products either some of the time (51%) or consistently (36%)—and 27% said they do it more than before the pandemic.
  • 72% in the US, and 87% across all 8 countries, said companies should do more to integrate environmental considerations into their operations and products/services.

Offsetting Carbon Impacts

“Simply put, sustainability is good for business as well as for the planet,” said Anthony Oni, Cloverly founder and CEO. “That’s where we come in. We’ve built a powerful and flexible API that is already offsetting carbon impacts across multiple sectors and multiple use cases.

“For just about any business in any industry, we can help you work toward carbon neutrality.”

Our API integrates easily and seamlessly with virtually any platform. We’re happy to provide any support you need, including helping you customize the look and feel to match your own styling and brand.

“We consider the companies we work with to be true partners,” said Customer Success Lead Lydia Zaleski. “We love helping customize Cloverly to their specific needs. It’s exciting and really rewarding to help them get everything integrated so that it works smoothly and in sync with their brand.

“If it’s possible to measure your carbon footprint, we can work with you and your team to neutralize it.”

For an in-depth look at how Cloverly fits with common business sectors, check the Use Cases scenarios on our website. Here are the top 8 integrations we currently offer:

Greening the shipping for ecommerce purchases remains our primary use case. On behalf of ecommerce customers, we have offset more than 25 million pounds of carbon—and counting.

Here’s how it typically works: Online retailers integrate Cloverly into their stores. At the checkout stage, customers get the option of paying a little extra (usually less than $1) for Cloverly to neutralize the carbon impact of shipping their order. The retailers themselves pay nothing.

Some stores go the extra mile for sustainability and choose our “green everything” option. That means they pick up the tab for greening all of their customers’ shipping—either every day or during special promotions.

Shopify, BigCommerce, and Magento store owners can simply download our free app from the Shopify, BigCommerce, or Magento app store. Cloverly also integrates easily with other platforms, including custom platforms.

You can learn more about the process at our How It Works page. We can help you with any questions that come up as you install Cloverly. Or we can handle the installation for you, if you’d like. In either case, just contact our Support team.

By the way: We can offset the carbon impact of international shipping as well as US shipping. Our API can calculate shipping distances using postal codes from 88 countries. And our portfolio of carbon offset instruments includes projects in Europe, Asia, and Africa as well as North America.

For rapid long-distance travel, there is no alternative to aviation. The industry is working to increase efficiency and experimenting with sustainable fuels. For the near future, however, the best way to neutralize emissions from air travel is carbon offsetting.

Our API can offset the carbon impact of one-way or round-trip flights, including all connections, using standard three-letter airport codes (ATL for Hartsfield-Jackson Atlanta International Airport, for example). You can find technical details here and here.

We used our API to offset the carbon impact of our Cloverly team’s travel to an airline-industry hackathon in Frankfurt, Germany, last year. At the hackathon itself, our API powered 5 of the 6 prize winners.

Cloverly is also proud to have been selected as a participating startup in the World Aviation Festival, which took place (virtually) in September of this year.

By the way: We can offset the carbon impact of private airplane and helicopter flights, too.

You can green trips booked through rideshare services like Uber and Lyft and apps that facilitate carpooling, such as Via and The Rideshare Company. (Uber and Lyft also offer carpooling services, although availability may be affected by the COVID-19 pandemic.)

What about delivery of groceries and meals? Yep, you can can green that, too. Ask us how.

By the way: Want to offset the carbon impact of business trips? Commuting? Personal road trips? For our API, that’s easy. All you need is the mileage driven and the vehicle’s miles per gallon (or kilometers per liter). The US Department of Energy can supply fuel economy estimates for thousands of specific vehicles going back to 1984.

So far, we’ve mentioned mostly Scope 1 and Scope 2 emissions. If you want to think big, you could also tackle Scope 3 emissions from your supply chain.

Scope 1 refers to direct emissions from sources that you own or control, such as company facilities and vehicles. Scope 2 covers indirect emissions from the generation of electricity (or heat or steam) that you use. Scope 3 involves indirect emissions from sources you don’t own or control. That’s where supply chains come in.

Measuring Scope 3 carbon impacts gets complicated. However, we can offset any carbon impact that can be calculated. And we have partners who can help with the calculation.

By the way: Even a big company with sprawling operations can figure carbon impacts throughout its supply chain. See, for example, Apple, which has committed to total carbon neutrality for “our entire end-to-end footprint. All the way down to the shipping that moves our products around the world and the energy used to power our customers’ devices.”

That quote is from Apple’s 2020 Environmental Progress Report, which is well worth reading for anyone interested in sustainability.

Enterprise resource planning software, which provides integrated management of main business processes, can identify myriad carbon impacts. It covers transactions related to procurement, production, distribution, customer service, and sales, among other departments.

Cloverly is a data-driven product. ERP software captures tremendous amounts of data. Sounds like a perfect fit, doesn’t it?

One of our partners provides a small example of how Cloverly might integrate with ERP. Conjoint.ly, an Australian market research platform, uses Cloverly to offset the carbon impact of its office operations: climate control and cleaning of offices, corporate travel, powering the computers that handle its analytic processes, and so on.

“For businesses looking to reduce their carbon footprints,” the company said, “the carbon emission offsets market is an effective way to lower the economic costs of climate change mitigation programs.”

By the way: Does your company use Slack? Then get Cloverly for Slack to green commuting and other ground transportation, shipping, flights, and even the carbon costs of that morning cup (or pot) of coffee.

Picture this possibility: With every purchase, your receipt shows not just your dollars-and-cents cost of each item but also the carbon cost—and how Cloverly has offset that impact.

Your monthly statements show how many pounds of carbon you have offset that month, how much money Cloverly has sent on your behalf to the offset project you selected as your preferred partner, and the latest update on the work of that project.

Very cool, right? Get in touch with us, and let’s start working on it.

By the way: The beginnings of that scenario are taking shape. One of our ecommerce partners, Instagift, sells e-gift cards. The carbon impact isn’t immediately obvious; there are no emissions from shipping because e-gift cards aren’t shipped. But when Instagift’s customers redeem those cards, they drive to that card’s restaurant or retailer. So when customers opt to green their Instagift purchase, Cloverly greens the amount of carbon equivalent to that created by an average passenger vehicle’s 30-mile trip. Check out the details, including some clever touches in the user experience, here.

An independent research study found that 57% of Americans are willing to add at least $1 a month to their electric bill to help combat climate change. Believe it or not, 23% said they’d pay at least $40 a month to do so.

So if you’re an energy company, it makes sense to give your customers the choice to opt in for carbon offsetting. Cloverly’s ecommerce partners have found that customers genuinely appreciate the opportunity to get personally involved in helping to protect the environment. We offer a variety of pricing options. Contact our team to see which one is right for you.

By the way: Harmony Fuels uses Cloverly to neutralize the carbon impact of heating oil and propane used for home furnaces in the Northeast and mid-Atlantic. Customers can choose which specific carbon offset or renewable energy project they want to use. Get the details here.

Whatever your fleet—whether it moves goods and people on land, across the water, or in the air—you’re already tracking metrics like fuel consumption and distance traveled. So you already have the data you need for Cloverly to neutralize the carbon emissions. Sustainability is rapidly becoming an essential element for doing business. Cloverly can help you seamlessly integrate it into your fleet operations.

By the way: Cloverly can offset the energy use from electric vehicles as well as those powered by fossil fuels.

And if you want to offset the carbon impact of something we haven’t discussed here, just ask us. More than likely, we can help.

Cloverly Team